Services : Direct Mail Campaigns ~
A Direct Mail Campaign is an efficient way to inform
existing customers about new products and promotions. As a added benefit,
Direct Mail may reach new customers.
Direct Mail is not recommended as a main strategy
for new customer acquisition, as the ratio of response from new customers
is between 0.5-1%, depending on product and quality of campaign.
For existing customers however, the ratio of response
is much higher at 5-10%. Email campaigns are a more cost effective
strategy for new customer acquisition is, which has the same rate of
return (0.5-1%) but it costs a lot less.
Portfolio :
Ambassadors of Life
Cidade Negra Live in Concert
Giffoni Contractors
Six Degrees Records