RioPoint Marketing & Productions

Services : Direct Mail Campaigns ~

A Direct Mail Campaign is an efficient way to inform existing customers about new products and promotions. As a added benefit, Direct Mail may reach new customers.

Direct Mail is not recommended as a main strategy for new customer acquisition, as the ratio of response from new customers is between 0.5-1%, depending on product and quality of campaign.

For existing customers however, the ratio of response is much higher at 5-10%. Email campaigns are a more cost effective strategy for new customer acquisition is, which has the same rate of return (0.5-1%) but it costs a lot less.

Portfolio :
Ambassadors of Life
Cidade Negra Live in Concert
Giffoni Contractors
Six Degrees Records

Services :

3D Graphics
Advertising
Audio & Video
Competitive Analysis
Corporate Identity
Direct Mail
E-Marketing
Events & Promotions
Graphic Design
Marketing Plan
Photography
Press Release
Product Development
Sponsorship Prop.
US-Latin Am. Bus. Dev.
Web Design