Services : Direct Mail Campaigns ~
A Direct Mail Campaign is an efficient way to inform existing customers about new products and promotions. As a added benefit, Direct Mail may reach new customers.
Direct Mail is not recommended as a main strategy for new customer acquisition, as the ratio of response from new customers is between 0.5-1%, depending on product and quality of campaign.
For existing customers however, the ratio of response is much higher at 5-10%. Email campaigns are a more cost effective strategy for new customer acquisition is, which has the same rate of return (0.5-1%) but it costs a lot less.
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