Portfolio : Ipanema Bar & Grill
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Marketing
Actions Plan: This Brazilian franchise steak house, expanding
operations into the San Francisco Bay Area, retained RioPoint as
its exclusive outsource marketing firm. Ipanema Bar & Grill will
become the largest of the popular all-you-can-eat (churrascaria)
Brazilian steak houses. RioPoint’s brand identity is the first
of a series of marketing actions to go public as the restaurant nears
its launch. Ipanema’s marketing strategy is to leverage press
and public awareness before launch, building up expectations for
the long awaited first class restaurant and full bar service, Brazilian
style.
