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Portfolio : Giffoni Painting Contrator ~

Marketing Action Plan : San Francisco based contractor retained RioPoint to expand its market presence, implement a 15-year anniversary campaign and seek acquisition opportunities.

RioPoint overhauled Giffoni's corporate look. The following approach impressed existing clients, and acquired new customers and investors:

• Brand identity program
• Design company’s new web site
• Direct Mail campaign offering discounts
• Two types of customer programs: Existing and New Customers

The new web site included the new brand identity, a “before and after” job session, quote generation and discount options.

RioPoint's Marketing Plan culminated in the company being acquired in a private transaction at five times its liquidity value.