| Join email list |
Portfolio : Giffoni Painting Contrator ~
Marketing
Action Plan : San Francisco based contractor retained RioPoint
to expand its market presence, implement a 15-year anniversary campaign
and seek acquisition opportunities.
RioPoint overhauled Giffoni's corporate look. The following approach impressed existing clients, and acquired new customers and investors:
• Brand identity program
• Design company’s new web site
• Direct Mail campaign offering discounts
• Two types of customer programs: Existing and New Customers
The new web site included the new brand identity, a “before and after” job session, quote generation and discount options.
RioPoint's Marketing Plan culminated in the company being acquired in a private transaction at five times its liquidity value.
Riopoint LLC ™ 2009
All rights reserved.