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Portfolio : Cidade Negra Live in Concert ~
Events
and Promotions : On June 2005, Cidade Negra performed to a sold
out crowd at Mezzanine, in San Francisco. More than 1,800 fans made
one of the most beautiful Brazilian events in the Bay Area in many
years, worthy of a glaring full-page review in the Sunday
pink section of the San Francisco Chronicle.
Advertising : RioPoint created a full-press campaign to a target audience of over 250,000. The Cidade Negra campaign included radio and Televison (3.6 MB movie) spots, magazine and newspaper ads, direct mail, flyers, t-shirts, banners, email and Internet newsgroup communications.
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