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Portfolio : Brazilian Foundation of America ~
Marketing
Action Plan : The New York based non-profit organization offering
assistance programs to Brazilian immigrants taped RioPoint to strategize
communications to its community.
The small budget of the non-profit organization did not deter the success of RioPoint’s campaign. RioPoint leveraged grass-roots resources such as community radio programs, faith-based programs, private donors and music events. Following RioPoint's research, the out-reach message focused on entire groups of family members, friends and co-workers. RioPoint's research revealed that the community is more likely to engage and stay with the programs as a group, rather than each one individually.
Brand Identity : RioPoint created the logo for the BFA, to reflect how the Foundation overlays the transition that occurs when a Brazilian immigrant arrives in America.
Sponsorship Acquisition : Fundraising is the simple most important objective for BFA's retaining of RioPoint services. Fundraising was planned in gradual quantitative stages, so to follow a healthy build up of resources. (Information about the strategic fundraising stages is considered confidential to BFA). This strategy proved very successful for two reasons: 1) Fundraising work for a non-profit is usually limited to little or no compensation; thus focusing efforts for assured results was paramount. 2) Donation built-up followed the Foundation’s credibility build-up, hence making up for a gradual ascend into financial stability and community recognition.
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